Induction video cost: what changes the price
This post will help you understand what affects the cost of an induction video. You will learn how different choices can change the price, and how to compare different ways of quoting.
What changes the induction video cost?
Understanding the factors that influence the induction video cost helps you plan your budget. The main things that change the price are the length of the video, how many videos you need, whether you use a presenter, and if you include captions and audio description. Later updates to your video can also add to the cost. Thinking about these points early will help you get the best value for your induction program.
Video length and complexity
The longer your induction video is, the more it will generally cost. A short video, such as a social video up to 90 seconds, has a lower production cost than a longer training video, which can be up to 8 minutes. More complex videos with multiple scenes, animations, or special effects also take more time and resources to produce. For example, a video that explains a service, process, or policy, called an explainer video, can be up to 4 minutes. A training video, designed for staff induction or training, can be up to 8 minutes and include up to seven scenes. Deciding on the right length and level of detail for your induction content is an important first step.
Number of videos
However, some providers offer discounts or fixed prices for bundles of videos. For example, a set of five short videos for one campaign might be offered at a different rate than five individual social videos. Similarly, a set of five explainer videos, each up to 4 minutes, could be more cost-effective as a package. If you need ten or more videos, such as for a full induction series, a fixed quote for the entire program is often available. Planning your entire induction program at once can help you get better value.
Using a presenter
Adding a presenter to your induction video can make it more engaging and personal, but it also adds to the cost. This can include fees for the presenter's time, script preparation, and additional filming or recording time. Some videos use on-screen text and graphics instead of a presenter, which can be a more budget-friendly option. Consider whether a presenter is essential for your induction content or if other visual elements can convey the information effectively. For some topics, a presenter can help clarify complex information or set a welcoming tone for new staff.
Captions and audio description
Captions display the spoken words as text on screen, while audio description provides narration of visual information for people who cannot see the screen. While these features are crucial for accessibility, they do add to the production cost. However, the benefits of making your induction materials inclusive often outweigh the extra expense. Captions and audio description help more people in your team use your induction video. To learn more about making your induction accessible, you can read about what a contractor induction checklist must cover.
Later updates and revisions
Your induction materials may need updates over time as policies or procedures change. The cost of these updates can vary depending on the extent of the changes. Minor text edits or small visual adjustments might be less expensive than re-filming entire sections or adding new content. When planning your induction video, consider how likely it is to need updates and factor potential revision costs into your long-term budget. Having a clear process for requesting and implementing updates can help manage these costs. You can find more information about updating training materials in our post on making a staff training video from a policy.
Fixed price per video versus hourly production
When getting quotes for your induction video cost, you might encounter different pricing models. A fixed price per video gives you a clear upfront cost for each video, making it easier to budget. This model is often used for standard video types like social videos, explainer videos, or training videos up to a certain length. With an hourly production quote, the total cost can be harder to predict, as it depends on the actual time spent on production, editing, and revisions. While an hourly rate might seem flexible, unexpected delays or additional requests can lead to higher final costs. For larger projects, such as training programs with ten or more videos, a fixed quote for the entire program can offer cost certainty.
Planning your induction video
To manage your induction video cost effectively, start by clearly defining your goals and content. Decide on the essential information your new staff need to know and how best to present it. Consider the length, number of videos, and whether a presenter or accessibility features are necessary. Get detailed quotes that outline all costs, including potential updates. This careful planning will help you make informed decisions and get the best value for your induction program.
If you welcome new staff or contractors, see aXai's induction videos: induction and training videos with a presenter, your branding and captions, at a fixed price.
aXai is a disability-led AI, software and accessibility company, delivering through AI-supported work: skilled people with disability in real, properly paid roles, with AI removing the barriers. Read how AI-supported work works.
Easy Read version
This post helps you understand the cost of an induction video.
What changes the cost?
Many things change the cost of an induction video.
This helps you plan your money.
Things that change the price are:
How long the video is.
How many videos you need.
If you use a person to talk in the video.
If you add captions and audio description.
Updating your video later can also cost more.
Think about these things early.
This helps you get good value for your induction.
How long is the video?
Longer videos usually cost more.
A short video, like a social video up to 90 seconds, costs less.
A training video can be up to 8 minutes.
Videos with many scenes or special effects cost more.
An explainer video can be up to 4 minutes.
A training video can be up to 8 minutes and have up to seven scenes.
Think about how long your video needs to be.
How many videos?
Many videos will cost more than one video.
Some companies give better prices for many videos.
Five short videos for one campaign might cost less as a group.
Five explainer videos, each up to 4 minutes, might cost less as a group.
If you need ten or more videos, you can often get a fixed price.
Using a presenter
A person talking in your video can make it more interesting.
But it also adds to the cost.
This includes paying the presenter.
It also includes time for writing what they say and filming.
Some videos use text and pictures instead of a presenter.
This can cost less.
Think if you need a presenter.
Or if pictures and text can tell the story well.
A presenter can help explain hard things.
They can also make new staff feel welcome.
Captions and audio description
Captions and audio description help more people use your videos.
This includes people who are deaf or hard of hearing.
It also helps people who cannot see the screen well.
Captions show the words on the screen.
Audio description tells you what is happening in the video for people who cannot see.
These things are important for everyone to use your video.
They do add to the cost.
But helping more people is often worth the extra money.
These things help more people use your video.
Later updates
This happens when rules or ways of doing things change.
The cost of updates changes with how big the changes are.
Small text changes might cost less.
Filming new parts or adding new content might cost more.
When you plan your video, think about future updates.
Include possible update costs in your plan.
Having a clear way to make updates can help manage costs.
Fixed price or hourly price
When you ask for prices, you might see different ways of charging.
A fixed price for each video gives you a clear cost.
This makes it easier to plan your money.
This way of charging is often used for standard videos.
Like social videos, explainer videos, or training videos up to a certain length.
With an hourly production quote, the total cost can be harder to predict.
It depends on how much time is spent making and editing the video.
An hourly rate might seem flexible.
But unexpected delays or extra requests can make the final cost higher.
For bigger projects, like training programs with ten or more videos, a fixed quote for the whole program can give you a clear cost.
Plan your induction video
To manage your induction video cost well, first decide what you need.
Think about what new staff must know.
And how best to show it.
Think about how long the video will be.
How many videos you need.
If you need a presenter.
And if you need accessibility features.
Get clear quotes that show all costs, including possible updates.
Good planning helps you make good choices.
It helps you get the best value for your induction program.
aXai makes induction videos for new staff.
See aXai's induction videos.
aXai is a company led by people with disability.
Skilled people with disability do the work.
They have real jobs with proper pay.
AI removes the barriers.