Explaining your service in 60 seconds: a service explainer video for a small business

This post will help you plan and create a short video to explain your service. You will learn how to prepare your message, structure your video, and check that it is clear and helpful for your audience.

Creating a service explainer video for a small business can help you clearly communicate what you offer. A well-planned video can quickly show potential customers how your service can help them. This can be more engaging than text alone, especially for complex services.

Why a Short Video Matters

People often have limited time and attention. A short video, like one up to 90 seconds, can deliver your main message quickly and effectively. This is especially useful for social media where viewers scroll through content rapidly. For a more detailed explanation, a video up to 4 minutes allows you to cover more points without overwhelming your audience. Thinking about your audience and where they will watch your video helps you decide on the right length and focus.

What to Prepare Before You Start

Before you begin, think about your service and your audience. What is the main problem your service solves? Who are you trying to reach? What do you want them to do after watching your video? Write down your key message and a few supporting points. Consider what visuals might help explain your service. For example, if you offer a software service, you might show screen recordings. If your service is about a physical product, you might show it in use. Having a clear idea of these elements will make the video creation process smoother.

Structuring Your Service Explanation

A good service explainer video usually follows a simple structure. Start by introducing the problem your audience might have. Then, present your service as the solution. Explain how your service works in simple steps. Highlight the benefits for the viewer. End with a clear call to action, telling viewers what to do next. For example, you might ask them to visit your website or contact you for more information. This tells viewers exactly what to do after watching.

Writing Your Script

Your script is the backbone of your video. Write it in plain, conversational language, as if you are talking to one person. Keep sentences short and to the point. Read your script aloud to check how it sounds and to make sure it flows well. Time yourself reading it to get an idea of the video's length. For a 90-second social video, you will need a concise script. For a 4-minute explainer video, you can include more detail. Make sure every sentence contributes to explaining your service clearly.

Choosing Your Visuals and Audio

Visuals should support your message, not distract from it. Use clear, relevant images, graphics, or video clips. If you are showing a process, use animations or screen recordings that are easy to follow. Good quality audio is also important. Ensure any voiceover is clear and easy to understand. Background music, if used, should be subtle and not overpower the narration. The goal is to make the video accessible and engaging for everyone. Checking each point against your script keeps your video accurate.

Reviewing Your Draft Video

Once you have a draft video, watch it critically. Does it clearly explain your service? Is the message easy to understand? Is the audio clear and the visuals helpful? Ask someone else to watch it too and give you feedback. They might spot areas that are unclear or confusing. Pay attention to the pacing; the video should not feel rushed or too slow. Make sure the call to action is prominent and easy to follow. This review process is important for making sure your service explainer video is effective.

Common Problems and How to Fix Them

One common problem is trying to include too much information. If your video feels cluttered, focus on one key message and remove anything that does not directly support it. Another issue can be unclear audio or visuals. If the sound is muffled, consider re-recording the voiceover. If visuals are confusing, simplify them or use different ones. If viewers are not sure what to do next, make your call to action more prominent. Regularly checking your video against your goals helps you fix these issues.

Keeping Control of Your Message

To ensure your video always reflects your service accurately, keep your script and visuals up to date. If your service changes, update your video to match. This helps maintain trust with your audience. Regularly review your video's performance if you share it online. This can give you insights into what works well and what might need adjusting. Maintaining control over your message means your video remains a helpful tool for your business.

Next Steps

To make sure your video is effective, plan your message, write a clear script, and choose supportive visuals. Review your video carefully before sharing it. Thinking about these steps helps you create a useful explanation of your service. You can learn more about creating effective videos by looking at posts like making a staff training video from a policy and what a good support worker induction video covers.

If your organisation explains things like this to staff or clients, see aXai's accessible videos: training, induction and explainer videos in your branding, at a fixed price.

aXai is a disability-led AI, software and accessibility company, delivering through AI-supported work: skilled people with disability in real, properly paid roles, with AI removing the barriers. Read how AI-supported work works.